Does CGPA Matter in Digital Marketing? Let’s Know How

Digital marketing is one of those industries that values skills and experience. People with the right type of skills have a higher chance of becoming successful in this field. It makes many people wonder if higher education and a good CGPA matter in this industry or not.

The straightforward answer is yes, and no.

Cumulative Grade Point Average holds great importance in the Digital Marketing industry, especially for fresh students. However, when a person enters the field and starts building their career, companies start to focus more on their skills than their CGPA.

In this complete guide, you will learn the importance of CGPA, when it matters and when it doesn’t, along with a useful CGPA Calculator tool. Let’s start.

What is CGPA?

CGPA is the Cumulative Grade Point Average that represents a student’s overall academic performance over a period of time. It is calculated by taking the weighted average of the GPA (Grade Point Average) obtained in all subjects.

During studies, each subject you take is assigned a grade, such as A, B, C, or D. These grades are associated with a numerical grade point, such as 4, 3, 2, or 1. Each course also has a credit that shows its weight (or the importance) in the overall curriculum.

Now, the CGPA is simply calculated as a weighted average of your grade points while keeping the credits of each course in consideration.

What is GPA?

Understanding GPA can be helpful in understanding CGPA. GPA (Grade Point Average) is actually the average of grade points a student earns in a single semester or term. Besides this, it is used to calculate the overall CGPA.

Example:

Let’s say a student has three subjects with the following grades and credits:

• Subject 1: Grade A (4 points), 3 credits → 4 × 3 = 12
• Subject 2: Grade B (3 points), 4 credits → 3 × 4 = 12
• Subject 3: Grade A (4 points), 2 credits → 4 × 2 = 8

His total grade points = 12 + 12 + 8 = 32

Total credits = 3 + 4 + 2 = 9

According to this information, his CGPA will be: CGPA = 32/9 = 3.56

The Importance of CGPA in Digital Marketing:

CGPA holds great importance in the field of digital marketing. The following points explain it all:

Eligibility for an Internship:

If your plan is to land a great internship at a great Digital Marketing agency, CGPA is going to matter a lot. In many cases, companies that offer internships have a specific grade criteria that you have to meet.

If your grades aren’t up to the required standard, it might be a little difficult to get an internship opportunity.

A Benchmark for the First Job:

During the hiring process of freshies, most agencies use CGPA as a benchmark. This value helps recruiters understand that the person has a deep understanding of the technicalities of the field.

Even though the fresh student does not have field experience, their grades indicate that they are well-prepared to understand the practicalities of the field and adapt in the working environment quickly.

Applying for International Jobs:

CGPA matters a lot when you’re applying for an international-level job. Even if you have a lot of field experience, many firms use grades as a filter to find candidates with strong academic foundations and consistent performance.

In this scenario, having both a good CGPA and a great field experience can help a lot in landing an international-level job.

When CGPA Doesn’t Matter in Digital Marketing?

In Digital Marketing, there are some cases when CGPA doesn’t matter at all. Here are some of the main ones:

Getting a Skill-Based Job:

In skill-based jobs, companies rarely focus on your overall academic performance. They need someone who has the right skillset and can handle all the technicalities of the job.

For example, you may not need a very high CGPA if you’re applying for an SEO job position. In a similar way, handling the role of content manager does not require having a great academic performance at all.

Freelance Working:

The Digital Marketing industry offers a lot of opportunities in freelancing, and none of them require having a high CGPA. If you create a working profile on Fiverr or UpWork, you will notice that it doesn’t require adding your academic performance.

Instead, it requires adding your skillset and portfolio in order to attract potential clients. Besides these traditional platforms, even if you’re reaching out to freelance clients individually, they will only focus on your skills and work rather than your academic scores.

Working at a startup:

Startups usually focus on hiring creative people who have the potential to grow and stay with the company. They don’t really focus on academic performance as long as you have the right skillset.

Running an agency:

If you’re planning to become an entrepreneur and run an agency of your own, you don’t need a CGPA to impress anyone. All you need is the right skills and experience in the field, and you’re ready to build a company in this field.

CGPA Should Not Be Ignored:

Although this field does not really demand great grades, you should not ignore your CGPA at all. It’s a basic benchmark that can open doors to hundreds of different opportunities later in the future.

It’s not compulsory, but having a great CGPA is always better. It gives you credibility and confidence, and you can grow in this field without facing any issues related to academic performance.

How to Calculate Your CGPA?

If you are a student, you should start focusing on your CGPA so that you can get internship opportunities and get a great first job without a lot of field experience. The first step that you need to focus on in order to build your grades is checking your current progress.

You can use the free CGPA Calculator tool for this purpose. It’s a very simple and straightforward tool that lets you make grade calculations instantly. You just have to input the information about your subjects’ grades and weighted credits, and the tool will make the calculations for you instantly.

Even if you need to calculate your grades in percentage, you can use a CGPA to Percentage calculator tool. This tool accurately converts your overall Cumulative Grade Point Average into a percentage so that you can easily include it on your resume and applications.

What to Do If Your CGPA is Low?

You don’t have to worry if your CGPA is low and you’re trying to get into the Digital Marketing field. Here’s what you can do in order to tackle this issue:

• Learn demanding skills, such as SEO, content marketing, email marketing, etc.
• Try to apply for jobs that focus more on skills than academic performance.
• Always try to get attached to a startup. They hire creative people even if they don’t have great grades.
• If you have a vision, skills, and investment capacity, you can also start your own agency and offer people services.

What to Do if Your CGPA is High?

Congratulations. If your CGPA is high, chances are you’ll get a great internship and probably a great first job as well. Here’s how you can capitalize on it:

• Go for high-level opportunities since your grades can give you an edge over the other applicants.
• Learn the right type of skills. The combination of skills and a great academic background can do wonders for your career.
• You should try to apply for jobs in international firms to get better career opportunities.

Conclusion:

CGPA matters a lot in Digital Marketing, but it’s not a deciding factor in success. People with both low and high CGPAs have a great future in this industry. It’s up to you how you handle your relevant situation.

If your grades are low, you should compensate for them by learning demanding skills. On the other hand, if your grades are high, capitalize on it by learning skills and aiming for high-level opportunities. This should be your basic strategy as a freshman. As you grow in this field, your experience will always be the key asset to help you out in career success.

Frequently Asked Questions (FAQs):